Creator Rate Calculator
Know what to charge brands. Enter your audience size and engagement to get a suggested rate for sponsored content.
Suggested Rate
$0
Range: $0 - $0
Rates vary by niche, location, and negotiation. Use this as a starting point—not a hard rule. Track your brand deals with Nythor.
How This Calculator Works
Base Rate Formula
We calculate a base CPM (cost per thousand followers) adjusted for engagement. Higher engagement = higher rates because your audience is more active.
Content Type Multipliers
Stories cost less than posts. Packages and integrations cost more because they require more work and provide more value to brands.
Usage Rights Premium
Organic-only use is standard. Paid ads, whitelisting, and perpetual rights add 20-100% because brands get more value from your content.
Industry Benchmarks
Based on 2024-2025 creator economy data from industry reports, marketplace averages, and creator surveys.
Rate Calculator FAQs
How accurate is this rate calculator?
This calculator provides industry-based estimates using 2024-2025 benchmarks. Actual rates vary by niche, brand budgets, content quality, and negotiation skills. Use it as a starting point.
Should I charge more or less than the suggested rate?
The suggested rate is a median. Charge more if: you have a strong portfolio, niche expertise, or the brand is a large company. Charge less for: first-time brand deals, long-term partnerships, or brands you genuinely love.
What's the difference between usage rights options?
Organic: Brand can only post on their own social media. Paid Ads: Brand can run your content as paid ads. Whitelisting: Ads run from your account. Perpetual: Brand owns the content forever.
Do I need to invoice brands for these amounts?
Yes! Once you agree on a rate, send a professional invoice with payment terms (typically Net-30). Use our invoice templates to get started.
Track Your Brand Deals
Now that you know what to charge, track your invoices and get paid on time with Nythor.